Swedish music is hitting the airwayves like never before. It seems everytme I turn on the radio or open up my browser there is either a song or an interview with the next Swedish artist. After many years of hard work several Swedish bands and singers are signing onto international labels. Trailblazing the road this summer are Peter,Bjorn, and John's 'Young Folks" and from a previous blog post, Robyn with her incredible hit 'With Every Heart'.
The indie rock band Love Is All will tell you that it isn't enough just to work hard and write great music; you must have an international label and attention outside Sweden to garner the attention you deserve inside Sweden.
Same is the story of the rock band Dungen. They didn't become 'legitimate' in Sweden until fans abroad gave their staggering approval. The Concretes, also managed by Robin Sumpton, are having an explosive career now thanks to signing a contract with EMI. Once a local gig band, the newspapers took notice when an international label signed them.
This all said. It isn't enough just to be "Swedish". To get airplay on radios you need to get the attention of the programing managers, which means your music must be original, interesting , and good.
Sweden in still producing new and innovative music with melodies being sung the world over. Sweden is the third largest exporter of music in the world.
To find out more about what is happening with Swedish music this summer, why not check out these links:
www.peterbjornandjohn.com Peter Bjorn and John
www.cardigans.com The Cardigans
www.loveisall.se Love Is all
www.theconcretes.com The Concretes